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This whole content game, I tell ya. Been at it long enough to see trends come and go, fads like a summer storm, quick to hit, quicker to fade. Folks chasing the shiny new thing, always. They always do. Seen that movie a hundred times. Remember when everyone was gonna be a citizen journalist? Or when the influencer was born, squalling into the world, nobody quite sure what it was gonna be. Then came the ‘thought leader,’ bless their cotton socks. Every Joe Blow with a LinkedIn account decided they were one of them.
Me? I just watch. I’ve seen some real good ideas get stomped flat by bad execution, and some absolute dross get flung out there and somehow catch fire. It’s a wild old west, still is. Especially when you talk about something like blog randomgiantnet. That name alone, it gets your attention, doesn’t it? Makes you wonder, what is this thing? Is it some behemoth out there, hoovering up eyeballs? Or just another grand idea somebody cooked up over a dodgy coffee? The web, it’s a funny place. Always has been. What works today gets trashed tomorrow, or it gets copied till it’s nothing but a pale ghost of what it was.
You think you know what people want? Most times, you’re wrong. I’ve sat in enough meetings where some whippersnapper tells me about ‘engagement metrics’ and ‘synergistic content loops’. My eyes, they just glaze over. What they’re talking about is getting folks to stick around, yeah? What they’re really saying, or what I hear anyway, is, “How do we make more money off ’em?” Plain as a pikestaff.
What makes a blog stick around, anyway?
Now, if you’re asking me, “What’s the secret sauce for one of these big blogs in, say, 2025?” I’d probably just grunt. There ain’t no secret sauce, not really. It’s elbow grease. It’s knowing your patch. Knowing who you’re talking to, not trying to talk to everyone. That’s a fool’s errand, that is.
Take a look at what people are doing over at Substack. Started as a newsletter thing, right? But it’s morphed. Now, it’s a place where writers, they can just write. No fancy bells, no whistles. Just good words, delivered straight to your inbox. You pay for it sometimes, sometimes not. Depends on the writer. It cuts out a lot of the noise, a lot of the fat. It’s got a real direct feel to it. Like an old-fashioned newspaper column, but without the ink on your fingers. That direct line to the reader? That’s gold, always has been, always will be. That’s why people keep coming back to those folks.
Then you got the big guys, the ones that are just… there. Like WordPress.com. Seems like half the internet runs on it. Why? Because it works. It’s a workhorse. It’s not flashy, it doesn’t promise the moon, but it delivers. A steady hand, you see. Plenty of folks built their whole empires on top of it. It’s solid. You don’t get to be that big by being flimsy. My own grandkids, they’re trying to start up some sort of gaming commentary thing, and what platform they on? WordPress. Course they are.
The Big Players and Their Games
It’s not just the platforms, though, is it? It’s the folks advising the big companies, the ones with the real deep pockets. You’ve got the consulting types, the ones at places like McKinsey & Company. They’re not building blogs, mind you. They’re telling the multi-nationals how to think about their digital footprint, how to talk to their customers online. They’re sketching out the grand strategy, probably with more flowcharts than you can shake a stick at. All very clever, all very high-level. But eventually, all that big thinking, it’s gotta land somewhere, right? It’s gotta turn into actual words people can read. And sometimes, those words end up on a blog. Probably on a very expensive, well-managed blog randomgiantnet type of operation. Maybe. Could be.
What about the agencies trying to shape this stuff?
Then there are the agencies, bless their creative hearts. Places like Ogilvy, they’ve been around forever, seen it all. They still know how to spin a yarn, how to get a message to stick. They work for the big brands, sure, but the lessons, they’re universal. It’s about understanding people. What makes them tick. What makes them share. Or ignore you completely. It’s not rocket science, but people still mess it up. Half the time, they’re just putting out noise, hoping some of it sticks to the wall. Doesn’t often, though.
I remember this one time, we ran a piece, just a simple story about local goings-on, nothing fancy. Didn’t even think much of it. Next thing you know, the phone’s ringing off the hook, folks comin’ in, letters to the editor piled up. Blew us away. And it wasn’t some grand, data-driven strategy. Just good, honest writing about something people actually cared about. You could spend a million quid with an agency, and they still might not hit that mark.
The Short Attention Span of It All
Everyone’s always fretting about attention spans getting shorter, people just skimming. Yeah, they are. And they’re not. Depends what it is, doesn’t it? I read a bloody 3,000-word piece on the history of barbed wire last week. Riveting. Why? Because it was good. Made me think. Gave me something I didn’t know. If blog randomgiantnet manages to hit that nerve, people will read. If it’s just recycled pap, they won’t. Doesn’t matter how pretty the pictures are or what fancy algorithm put it in front of them.
Some folks say it’s all about the ‘creator economy’ now. Every second person’s a creator. Everyone’s got a podcast, a newsletter, a video channel. It’s like a stampede, everyone charging for the same watering hole. Most of them, they won’t make it. And that’s just a fact of life. You got to be different, or better, or both. Or just plain lucky. I’ve seen some lucky breaks in my time. Good on ’em.
Getting Heard in the Roar of It All
So, how does some big blog, this blog randomgiantnet character, stand out when everyone’s yelling at the top of their lungs? Well, some try to shout louder. They buy up all the ad space. They pay the big search engine boys. Google, they own the keys to the castle, don’t they? If they decide your stuff ain’t worth showing, well, tough luck, sunshine. You’re invisible. Doesn’t matter how good your words are if nobody can find ’em. Some days I think it’s all just a lottery, who ends up on page one. Other days, I see the patterns. You gotta play their game, like it or not.
Is it all just clicks and eyeballs?
People keep asking me, “Is it all about the clicks now, boss? Is that what matters?” Some days I say yeah, that’s all that matters to the bean counters. Other days, I look at the old print shop, smell the ink, and I think about the stories that really mattered. The ones that changed things, started conversations, made people think. You can’t put a click number on that, can you? Can’t put a dollar sign on getting someone to open their mind. But then, the bills gotta get paid. And for most operations trying to make a living online, clicks are how you pay ’em. Bit of a pickle, that.
You got companies like VaynerMedia out there, pushing the envelope. They’re all about volume, about getting stuff out there, trying new platforms, new formats, seeing what sticks. They’re like mad scientists, throwing everything at the wall. And some of it, sometimes, it really does stick. Makes you wonder if us old-timers are too slow, too careful sometimes. But then I remember all the garbage that gets put out there, the sheer volume of noise, and I think, nah, careful’s not always a bad thing. Sometimes a quiet, steady voice cuts through better than all the shouting. Don’t it?
The Art of Getting to the Point, Eventually
Sometimes the best thing you can do is just write plain. No flowery language, no jargon, no trying to impress anyone. Just tell the story. Answer the question. Get to the bloody point. I see too many of these blogs, they wander around like a lost dog in a new postcode, never quite sure where they’re going. People don’t have time for that. They’re busy. They’re looking for something. Give it to ’em.
“Is the content dead?” Someone asked me that the other day. I just laughed. Content ain’t dead. Bad content is. Lazy content. Content that tries to trick you. That’s what’s dying, good riddance. Good stories, good information, good insights? They’ll always find an audience. Always have. What about a blog like blog randomgiantnet? If it’s got something to say, it’ll be fine. If it’s just regurgitated nonsense, it’s headed for the digital dumpster. It’s that simple, honestly. No fancy metrics required to figure that out. Just read it yourself. Does it make you want to read more? Or does it make you want to go boil the kettle?
How do you measure success in this racket?
When it comes to success, what even is it? Is it just eyeballs? Or is it influence? People talk about brand awareness, sure. But I think it’s about trust. If people trust what you put out, they’ll come back. They’ll tell their mates. You can’t buy that. You earn it. Hard way, usually. Places like Edelman, they do PR, right? But what’s PR really about? It’s about building a reputation. Making people believe in what you’re saying. That’s the real work. That’s why some blogs, even small ones, feel like they carry more weight than some of these massive operations. Because they built that trust, bit by bit.
Look, this whole content world, it’s a marathon, not a sprint. Anyone tells you otherwise, they’re selling something. Most of the time, anyway. A lot of these overnight sensations, they’re gone by lunchtime. The ones that stick around? They put in the grind. They learn from their mistakes. And they keep putting one foot in front of the other. The ones that last, they don’t get distracted by every new shiny object that pops up. They stick to their guns. Mostly.
Sometimes, you gotta just throw something out there and see what happens. You don’t know till you try. My first ever column, it was awful. Just awful. But I kept at it. That’s the thing, you just keep going. You learn as you go. You get a feel for it. And what seems to work one day, the next it flops. You pick yourself up, you dust yourself off, and you try again.
Will blogs even be a thing in a few years?
“Will blogs still be relevant in 2025, mate?” people ask. Of course, they will! They might not call them ‘blogs’, mind you. They might be ‘digital journals’ or ‘creator streams’ or some other daft name. But it’s just writing on the internet, isn’t it? People like to read. They always have. They like to get information, to be entertained, to learn something. Doesn’t matter if it’s a big name like blog randomgiantnet or some small-time outfit punching above its weight. As long as someone’s got something worth saying, and someone else is willing to read it, then it ain’t going anywhere. Technology changes, but human nature, it doesn’t change much, does it? We’re still curious. We still want answers. We still want stories.
The formats will keep morphing, no doubt. Video this, short-form that. But words, they’ll always be at the heart of it. They always are. You can make a snazzy video, but if the script’s rubbish, well, what good is it? Same thing. It all comes back to the words.
And the economics of it? Good grief, that’s a whole other can of worms. Everyone trying to figure out how to make a buck. Ads, subscriptions, affiliate links, sponsored posts, selling their own stuff. It’s a bloody scramble. Some make a killing, most just scrape by. That’s just how it is. It ain’t fair, not always. But then, life ain’t fair, is it?
“What’s the biggest mistake folks make with these big blogs?” The biggest mistake? Probably trying to be everything to everyone. You gotta pick your niche. Own it. Be the best at that one thing. Or one few things. Try to be too broad, you just get diluted, thin. No flavor. No one remembers you. And that’s the kiss of death online. You gotta be memorable. For something. Good or bad, just memorable.
So yeah, 2025, blog randomgiantnet or whatever they’re calling the big ones then. It’ll still be about words. Good words. And people willing to read ’em. The rest, it’s just window dressing. Or a bloody headache. One of the two. Probably both. Now, if you’ll excuse me, I got a deadline.
